CMO App for Large U.S. Telecom Company

Client: large u.s. telecom company specializing in cellular and wireless services

Role: Visual Designer

Project Goal: Create a POC for a CMO Marketing App that provides a dramatically improved user experience, built on top of SAP CRM, delivered as a responsive web app optimized for tablets and smartphones.

• Sole UI/UX designer for the project, developed visuals from concept to launch in a rapid prototyping environment.
• Created key VD deliverables: wireframes, high-fidelity mockups, clickable prototypes, supporting visual/CSS assets and design specs.
• Worked with Business Experience Designer (BxD) in making critical UX decisions, persona development, maintenance of scope catalog, facilitating user interviews and visual/functional design review sessions with stakeholders.
• USI Experience: Coordinated off-shore front-end development team to ensure consistent UI/UX and served as on-site liaison for off-shore CRM integration team

Technical Environment: Adobe Fireworks, Illustrator, Sketch, iPad, iPhone, PowerPoint, Excel, Word, CSS