Interaction Design

Product Design and Solution Development for Analytics-Driven Decision Making Platform

Industry: C&IP Service Area: Technology, S&O
Service Line: Deloitte Digital
ROLE: Product Designer; 5 months.


Product Description: a purposeful, customizable modeling tool that enables optimized decision-making. Customized for sectors and industries, DP helps organizations unlock and drive value by ensuring critical decisions are made at the right time, by the right person, equipped with the right analytics.


• Worked closely with S&O team to flesh out initial concept and articulate product vision through a clickable prototype, facilitating Gate 2 funding
• Conduct user research, create target personas, build scope catalog and outline front-end technical requirements
• Create visual designs, supporting assets and design specs for version 1 and work closely with font-end development team to ensure quality end product.

Technical Environment: Adobe Photoshop, Sketch 3, Axure RP, inVision, PowerPoint, Excel, Word

CMO App for Large U.S. Telecom Company

Client: large u.s. telecom company specializing in cellular and wireless services

Role: Visual Designer

Project Goal: Create a POC for a CMO Marketing App that provides a dramatically improved user experience, built on top of SAP CRM, delivered as a responsive web app optimized for tablets and smartphones.

• Lead UI/UX designer for the project, developed visuals from concept to launch in a rapid prototyping environment.
• Created key VD deliverables: wireframes, high-fidelity mockups, clickable prototypes, supporting visual/CSS assets and design specs.
• Worked with Business Experience Designer (BxD) in making critical UX decisions, persona development, maintenance of scope catalog, facilitating user interviews and visual/functional design review sessions with stakeholders.
• USI Experience: Coordinated off-shore front-end development team to ensure consistent UI/UX and served as on-site liaison for off-shore CRM integration team

Technical Environment: Adobe Fireworks, Illustrator, Sketch, iPad, iPhone, PowerPoint, Excel, Word, CSS