UI/UX Design

Product Design and Solution Development for Analytics-Driven Decision Making Platform

Industry: C&IP Service Area: Technology, S&O
Service Line: Deloitte Digital
ROLE: Product Designer; 5 months.

Product Description: a purposeful, customizable modeling tool that enables optimized decision-making. Customized for sectors and industries, DP helps organizations unlock and drive value by ensuring critical decisions are made at the right time, by the right person, equipped with the right analytics.

• Worked closely with S&O team to flesh out initial concept and articulate product vision through a clickable prototype, facilitating Gate 2 funding
• Conduct user research, create target personas, build scope catalog and outline front-end technical requirements
• Create visual designs, supporting assets and design specs for version 1 and work closely with font-end development team to ensure quality end product.

Technical Environment: Adobe Photoshop, Sketch 3, Axure RP, inVision, PowerPoint, Excel, Word

UI Reskin and Landing Page Design for Large Pacific-Northwest State

Industry: Public Sector Service Area: Technology
Service Line: Deloitte Digital, Systems Integration
Role: UI/UX Lead, Functional Consultant; 5 months

Client: Integrated Eligibility Exchange for a large state in the Pacific-Northwest.
Objective: Tasked with reskinning a .NET transfer solution and redesigning the solution landing page. An interesting design challenge, in a challenging time-frame, given the ask of introducing the minimal amount of UI rework needed to have maximal impact, while ensuring compliance with the State's brand.


• Served as the SME and point of contact for User Experience. Planned and led large client workshops and more intimate breakout sessions. Owned visual design and deliverable creation. Incorporated client needs/feedback and iteratively reached agreement on changes acceptable to both parties.
• Created a responsive document upload screen, enabling applicants to easily respond to RFI requests using their smartphone, while adding minimal development overhead.
• Guided USI development team in implementation of designs. Defined HTML and CSS changes that would be achievable in production by the SI practice.
• Accomplished goals to great appreciation by Deloitte and State leadership. Given Deloitte Applause Award for commitment and quality output.

Technical Environment: HTML5, CSS3, jQuery, Photoshop, Sketch 3, Axure RP, PowerPoint, Excel, Word, HP ALM, Microsoft TFS

Visual Designer and Business Analyst for Business Persona Cross-platform Applications

A subscription-based user experience and mobility platform that seamlessly connects with existing enterprise infrastructure, enabling the rapid development and deployment of persona-driven experiences to any device.

Role: UI/UX Design, Technical Architecture, Business Case Development

• Owned creation of Technical Architecture Deep Dive, outlining our solution, reasoning behind architectural decisions and a deep dive into individual components of the Platform.
• Assisted in business case development, owning competitive landscape and competitor analysis.
• Created internal and external facing branding and graphics. Planned and designed marketing/promotional material (one-pagers etc). Demonstrated ability to express complex ideas in a visually appealing and easily digestible manner.
• Lead visual designer for Procurement demo presented at SAP Sapphire. Went from wireframes to finished product in 3 weeks.
• Re-skinned and created interactive prototype for Procurement cross-platform experience in Axure, Sketch 3 & JS

Technical Environment: Adobe Fireworks, Photoshop, Axure RP Pro, Sketch, PowerPoint, Excel, Word, HTML5, CSS

CMO App for Large U.S. Telecom Company

Client: large u.s. telecom company specializing in cellular and wireless services

Role: Visual Designer

Project Goal: Create a POC for a CMO Marketing App that provides a dramatically improved user experience, built on top of SAP CRM, delivered as a responsive web app optimized for tablets and smartphones.

• Lead UI/UX designer for the project, developed visuals from concept to launch in a rapid prototyping environment.
• Created key VD deliverables: wireframes, high-fidelity mockups, clickable prototypes, supporting visual/CSS assets and design specs.
• Worked with Business Experience Designer (BxD) in making critical UX decisions, persona development, maintenance of scope catalog, facilitating user interviews and visual/functional design review sessions with stakeholders.
• USI Experience: Coordinated off-shore front-end development team to ensure consistent UI/UX and served as on-site liaison for off-shore CRM integration team

Technical Environment: Adobe Fireworks, Illustrator, Sketch, iPad, iPhone, PowerPoint, Excel, Word, CSS