visual design

Visual Designer and Business Analyst for Business Persona Cross-platform Applications

A subscription-based user experience and mobility platform that seamlessly connects with existing enterprise infrastructure, enabling the rapid development and deployment of persona-driven experiences to any device.


Role: UI/UX Design, Technical Architecture, Business Case Development

• Owned creation of Technical Architecture Deep Dive, outlining our solution, reasoning behind architectural decisions and a deep dive into individual components of the Platform.
• Assisted in business case development, owning competitive landscape and competitor analysis.
• Created internal and external facing branding and graphics. Planned and designed marketing/promotional material (one-pagers etc). Demonstrated ability to express complex ideas in a visually appealing and easily digestible manner.
• Lead visual designer for Procurement demo presented at SAP Sapphire. Went from wireframes to finished product in 3 weeks.
• Re-skinned and created interactive prototype for Procurement cross-platform experience in Axure, Sketch 3 & JS

Technical Environment: Adobe Fireworks, Photoshop, Axure RP Pro, Sketch, PowerPoint, Excel, Word, HTML5, CSS

CMO App for Large U.S. Telecom Company

Client: large u.s. telecom company specializing in cellular and wireless services

Role: Visual Designer

Project Goal: Create a POC for a CMO Marketing App that provides a dramatically improved user experience, built on top of SAP CRM, delivered as a responsive web app optimized for tablets and smartphones.

• Lead UI/UX designer for the project, developed visuals from concept to launch in a rapid prototyping environment.
• Created key VD deliverables: wireframes, high-fidelity mockups, clickable prototypes, supporting visual/CSS assets and design specs.
• Worked with Business Experience Designer (BxD) in making critical UX decisions, persona development, maintenance of scope catalog, facilitating user interviews and visual/functional design review sessions with stakeholders.
• USI Experience: Coordinated off-shore front-end development team to ensure consistent UI/UX and served as on-site liaison for off-shore CRM integration team

Technical Environment: Adobe Fireworks, Illustrator, Sketch, iPad, iPhone, PowerPoint, Excel, Word, CSS